The LEGO® SERIOUS PLAY® methodology is an innovative process designed to enhance innovation and business performance. Based on research which shows that this kind of hands-on, minds-on learning produces a deeper, more meaningful understanding of the world and its possibilities


Written by Grace Elizabeth Brookes, BBA Student and IR Lab Member (2014/2015) 

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Upon arriving at IE to start the workshop I was puzzled to how playing with Lego could possibly help our team progress in the project. Like many others I was sceptical about the day ahead.  Once started, it was indicated that Lego would be used as a shared language to communicate with each other as well as a tool to demonstrate out ideas.

The first task was to illustrate your personality using the lego blocks. To do this we were given boxes and boxes of an eclectic range of Lego, ranging from animals to steering wheels. I spent the  first five minutes of the task amazed by the plethora of Lego, an amount which would have made any child salivate. Once completed, we presented our personality models to each other, revealing sides to the groups personality that I would never have fathomed. This first task was a perfect ice breaker, dissipating the cloud of awkward tension that loomed ever so subtly in the mist of our first exchanges. Having served to establish a rapport among us, it was the perfect gateway to get the gears going and start with task two.

The second task involved sculpturing an aspect of the team in order to then make a train connecting all these ideas together. This was the perfect way to highlight any niggles team members had with any aspect of the project while creating a platform for everyone to voice their opinion.

The final task was by far the most enjoyable. We were given a mountain of Lego once again but this time we were secretly given a team member to build. This revealed how well the group had gotten to know each other in such a short space of time and highlighted the warm bond we had all formed.

Overall, my reservations about the workshop were unfounded, as actually it was a great way to meet the teams and fully encompassed the words of Plato “you can learn more about a person in an hour of play than you can from a lifetime of conversation.”



[…] You can read more about this edition of the IR Lab here. […]

[…] You can read more about this edition of the IR Lab here. […]

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